Kitco launched the new kettle cooked chips. They wanted to get the crowd’s attention to the different healthy way of the chips’ preparation connecting that to, its good taste. Like used the power of the social media influencers to engage with the audience, the digital marketing to increase the awareness, a influential radio commercial and the ads on the buses. We succeeded by letting the consumer recognize the product, know its benefits, chose it over any other chips and be a favorable snack meal especially for the kids.
And a lot more